About Percepta

Edge Visual Intelligence
Built for Real-World Operations

Percepta delivers actionable insights from visual data, starting with our flagship Traffic & Mobility solution. Edge-first. Privacy-preserved. Operationally reliable.

Our Story

Percepta was founded out of frustration with the status quo in traffic data collection.

Traditional surveys are expensive, time-limited, and often outdated before they reach decision-makers. Point sensors tell you how many but not what type or which direction. Plate-based systems raise privacy concerns for many applications where aggregate data would suffice.

The founder's background spans business analysis, process design, and hands-on systems engineering. That combination shaped Percepta's approach: start with the operational question, work backwards to what data you actually need, and build systems that deliver it reliably, day after day.

Every deployment is treated as a real-world test. We iterate based on what works in the field, not what looks good in a demo. The result is a platform that transport planners, highways teams, and facilities managers can depend on for evidence-based decisions.

What We Believe

Our values guide every technical decision and customer interaction.

Edge-First by Design

Processing happens on-device, not in the cloud. Your system keeps working even when connectivity drops.

Privacy-First Analytics

Aggregate insights without identification. No facial recognition, no plate reading, no tracking individuals.

Evidence Over Assumptions

Decisions backed by real data. Repeatable, measurable, defensible.

Operational Reliability

Built for real-world conditions. Health monitoring, automatic recovery, and transparent system status.

Outputs People Use

Dashboards, exports, and reports designed for action, not just data collection.

Transparent Governance

Clear data handling, configurable retention, and access controls that meet UK compliance expectations.

Why Edge, Not Cloud?

Cloud-dependent systems fail when connectivity drops. For traffic monitoring on busy junctions or remote sites, that's a serious problem.

Percepta processes video on-device. The edge device runs autonomously, storing data locally and syncing when connectivity allows. No video ever leaves the site, only anonymised counts and statistics.

This architecture delivers reliability (no cloud outages), privacy (no video transmission), and cost efficiency (no per-frame cloud processing fees).

How We Work

1

Pilot-Led Deployments

We start with a pilot. You see real data from your site before committing to a full deployment. No black-box promises, just evidence.

2

Clear Scoping

We define success upfront: what questions you need answered, what metrics matter, and how results will be delivered. No scope creep, no ambiguity.

3

Transparent Limitations

Every system has an operating envelope. We're upfront about conditions that affect accuracy, including low light and adverse weather, and how we handle them.

What We Build

Vehicle detection and classification
Persistent tracking IDs across frames
Directional counts and turning movements
Calibrated speed zone monitoring
Real-time and historical dashboards
CSV exports and scheduled reports
Edge deployment with optional cloud sync

Who It's For

Local Authorities & Highways Teams

Traffic surveys, junction analysis, and evidence for planning decisions.

Construction & Traffic Management

Monitor traffic during roadworks with real-time data.

Campuses & Venues

Non-invasive flow insights without surveillance infrastructure.

Facilities & Estate Managers

Understand utilisation patterns and optimise operations.

Privacy by Design

Non-negotiable principles

No facial recognition
No identification of individuals
No license plate reading as standard
Focus on aggregated statistics and trends
Configurable data retention
Role-based access controls

Ready to See It in Action?

We'll help you assess feasibility for your site. No obligation, just a conversation about what you need and whether Percepta is the right fit.